Are you a determined marketer who cares most about his/her own business; but facing a tough challenge in the area of high sales potential, brand awareness, and genuine exposure?
Why not consider to advertise on Facebook and benefit from its infinite advantages? You have to! Because the fact is that there are lots of merits which you can't wait to roll up with; if you however make a decision.
I know everyone have aware that Facebook is a very popular interacting social media that connects millions of people around the globe, but for the sake of those that are new to it i will like to nap a bit about some of its advantages.
Facebook helps countless businesses to reach their goals with its over 1.4 billion of active users; who makes it a worthwhile popular website on the internet after Google, allows businesses to create a fan page which is uses to trigger the potential higher sales through building a fan loyalty, allows advertisers to target specific group of people base on personal interest, age, gender, location etc. Which mean it's an awesome influence for you as an advertiser that want enhancement in the area of sales, increasing brand awareness, gaining more visibility to your store and many more, So I think it would be very profitable if you allow Facebook to be a point of contact for your business.
But how can I really benefit through it so as to stand out among the fold of advertisers?
Please don't worry this is the reason this post is alive today and focuses on perspective of how to advertise for good and best result. Therefore I will make sure i try all my possible best in putting you through, in order for you to know how.
But how can I really benefit through it so as to stand out among the fold of advertisers?
Please don't worry this is the reason this post is alive today and focuses on perspective of how to advertise for good and best result. Therefore I will make sure i try all my possible best in putting you through, in order for you to know how.
In this post:
What is Facebook Advert and how it work
Facebook Advert Targeting
Building Connection
Building Custom Audience
Creating an Advert
Choosing Campaign Objective
Audience Targeting
Campaign and budget
Bid and price
Bid and price
HOW TO ADVERTISE ON FACEBOOK FOR AN EFFECTIVE CAMPAIGN
Facebook is a social networking service that owns by mark zuckerberg. It helps people connect with friends, hooks, family and other known person; helps in sharing videos and other files; advertising of good and service to the targeted customers and more. However you will need to be aware of certain things that will be as guideline for you so as to avoid the distraction.
What is Facebook advert and how it work
Facebook advert is an advertising pillar that let you reach your potential customers, by allowing them to be legally take an action regarding your business; either by downloading your app, get directions to your shop, add an item to the shopping basket or view your videos; meanwhile, it's a powerful way to showcase your adverts to the people who are most likely to care about your business.
Facebook Advert Targeting
If you want to be successful in Facebook advertising campaign first and foremost crucial step is to know who your potential customers really are. With over 1 billion of active users on Facebook from around the world, it's very critical for your campaign to only target potentially customers that interested in your product.
But how can i target the right audience?
The good news is that Facebook offers a wide range of targeting options that helps in discovering the right niche for the audience so as to allow them to see their targeted ads. So the steps you can take in getting an effective campaign start by:
You 'll strictly needed to build a connection on Facebook (an art of connecting with existing friends, fans on Facebook) because it helps in targeting people you already have in your contact list and vitally plays a big roll in your ad targeting.
A Custom Audience is a separate list that made up from your existing customers and specifically uses to target ads to the right audience which you have created from sources like Audience Network, Instagram, and Facebook etc. Building it is as easy as taking in a food and all you need is just:
- Using your connections data to create a list of either email address or phone numbers, then save your list to CSV or TXT format.
- Go to the Audience tab in Ads manager
- Click the Create Audience Button, select the Custom Audience option and choose customer list.
- The next thing for you is to upload the saved CSV or TXT file list to the Custom Audience box.
- Lastly you will have to wait about 30 minutes for the readiness of your custom audience.
How can I Create an Advert?
- Clicks to website: This will immensely get people to visit your website dramatically.
- Page Post Engagement: This enables a huge boost to your posts so as to get more engagement from your readers.
Tip: You can select 3-4 images in an ad set to see the one that is performing better. Each image will create a new ad within an ad set, and you must create one ad set for each audience segment (for instance, Males 18-24, Females 18-24).
Note: If you select Page Post Engagement as your objective, your ad creative will be automatically created from the post you choose.
More over, you may not like to see your ad shown in one of above placements, you can just click Remove button for elimination.
For your ad to show best in all ad placements, you will need to try to use the bellow guidelines:
Text: 90 characters, Link title: 25 characters
Image ratio: 1.91:1, Image size: 1200 pixels x 628 pixels.
Try to use a minimum image width of 600 pixels for ads appearing in News Feed, and finally try to use the grid tool to make sure your image doesn’t contain more than 20% text.
What about Audience targeting?
- Interest: Mark out your potential customers; by their recent activities on Facebook like pages they like, interests, hobby, shares etc. Besides you can ideally enter their interests into Facebook search box in order to get keywords suggestions to add, thus you'll know how many people you could reach potentially.
- Demographics: Make enhancement to your ad's target audience per the content that has been shared by people, such as gender and age.
By default, a campaign name will automatically be suggested for you, but you can preferably change that name in the Campaign Name field in order to match with your business.
Facebook offers two specific budget options which you can choose from; that comprised of: Pay Day and Lifeline. You can choose a daily budget for each campaign based on your advertising goals and the average amount you're comfortable spending each day. Moreover you can select start and end dates for your ad sets so Facebook can optimize them within the dates they're running.
The Bid and Price
A bid price is the highest price that a buyer (i.e., bidder) is willing to pay for a good. It is usually referred to simply as the "bid". In bid and ask, the bid price stands in contrast to the ask price or "offer", and the difference between the two is called the bid–ask spread. So choosing the right bidding strategy can help you reach the right customers and optimize your ad delivery.
For instance, if you decide to select like two bids for the trigger of a potential quick result, toward your campaign; like choosing:
Optimize for clicks: You can select this bid type if you choose Clicks to Website as your objective. Therefore your bid will be optimized to get more clicks on your ad, and you'll be charged each time your ad is served.
Optimize for Page post engagement: You can select this bid type if you choose Page Post Engagement as your objective. So your bid will therefore be optimized to get more engagement on your Page post and you'll be charged each time your ad is served.
Moreover, once your order is placed, the next thing is that Facebook will review your ads. You'll receive an email notification and your ad will start to run on the go.
Conclusion
I'm confidentially advising you to follow this strategy accordingly. Therefore you'll highly benefit on your campaign; towards your aim to advertise on Facebook. So I wish you best of luck.
- Source >>>>> Facebook.com/business
Relative
Step by step illustrations on how to advertise for good and best result
How to advertise your business to get the best result - Cost effective ways
You Might Like
What is California car insurance and how do i get it at the cheapest rate
How to get business insurance - An awesome seven indisputable steps
How to get a business loan from good lender and start a business
How to get a loan with bad credit easily and without hassle